2019 marks our fifth year cyber web web hosting our annual Staunch a Book tournament, the set Chicago marketers catch together to read and be taught from a prominent industrial book, adopted by a Q&A and meet and greet with the author. Prior to now, we’ve been fortunate to host high-quality advertising and marketing and deliver material experts esteem Joe Pulizzi, Ann Handley and further. This year, I’m very mad to voice that we are going to be welcoming Dr. Jonah Berger, easiest-promoting author of “Contagious: Why Things Net On,” as our guest on the American Writers Museum on November 6.
Already a accepted read at some level of our place of job, “Contagious” talks about straightforward the choice to strategically create infectious deliver material. As a marketer, getting your deliver material or strategies to in actuality unfold can on the entire in actuality feel esteem a guessing recreation. Some pieces of deliver material you post could additionally simply below no instances leave the flooring, while others will all of the sudden drift into at an unheard of rate. “Contagious” affords six obvious-nick, actionable ways that that you just will likely be in a plan to leverage to repeatedly originate messages, classified ads and deliver material that folk will be compelled to half. Despite the fact that it will be tempting to proceed to make investments in weak advertising and marketing programs in hopes of manufacturing conversions, Jonah draws on decades of research to yell why social affect and phrase-of-mouth transmission are the secret significant drivers of viral deliver material.
Receiving his Ph.D. in advertising and marketing from Stanford, Jonah has spent over 15 years inspecting the behavioral science underlying how of us originate choices, how strategies diffuse and how social affect shapes behavior. No longer finest has he printed dozens of articles in top-tier academic journals and smartly-liked shops esteem NPR, but he has also consulted for a vary of Fortune 500 and dinky start-up corporations to build high-quality messaging strategies. Jonah is a world-critical expert on particular person behavior, and we can’t wait to listen to from him first-hand on how we can become extra influential marketers.
While you’re a Chicago-essentially based completely marketer attracted to hearing Jonah express, we’d luxuriate in to take into accout you be half of us at Staunch a Book on November 6! Click right here for further dinky print and to RSVP.